ECONOMIC RATIONALE
Consumers make food purchase decisions based on price, quality and origin. Most consumers associate quality with origin. Food manufactures assume significant risks when relying on traceability systems alone to verify origin of ingredients.

Food origin labeling, the norm in almost all Western countries, is only as accurate as the traceability systems used to back it up. Regular and widespread food scares have led to the highest levels of consumer scepticism ever recorded. Time and time again, traceability systems alone have failed to ensure food safety and failed to reliably demonstrate food origin.

Products whose origin can be scientifically verified are worth more. Oritain certified products earn a premium price, and they are helping our customers gain market share.

Manufacturers who scientifically demonstrate origin of their supply reduce downstream risks and save money.

Producers who can scientifically demonstrate origin protect their businesses in times of food scares. Why? With the data already in hand to distinguish their product from other suspects, they will be spared the market trauma of interrupted supply or recalled product.

Certainty of Origin is an insurance of integrity.